Our Behaviour Change Concept

We bring back the real 3R

Recovered Indonesia and Veritas Edukasi Lingkungan are Indonesia's first integrated Behaviour Change Campaigning and Recycling Partners.

We are revolutionizing waste management in Indonesia by holistically implementing the real 3R (Reduce, Reuse, Recycle) to make Indonesia clean again.

Community engagement in behaviour change program

Plastic pollution cannot be solved through infrastructure alone, and education alone is not enough. The RECOllection App connects collectors, aggregators, and processing partners, creating a verified chain of custody and measurable impact through our Producer Responsibility Organisation (PRO) model.

The RECO-VEL Implementation Model

We operate as one integrated ecosystem:

Recovery infrastructure and market integration

RECO - Recovery Infrastructure and Market Integration

RECO designs and operates decentralized Plastic Recovery Systems that:

  • Increase collection rates
  • Formalize informal waste collectors
  • Establish Mini-PRCs in remote regions
  • Integrate low-value and hard-to-recycle plastics into markets
  • Enable traceable EPR-aligned reporting

Infrastructure turns commitment into measurable recovery.

Behaviour change and community activation

VEL - Behavior Change and Community Activation

Veritas Edukasi Lingkungan leads strategic communication, education campaigns, and community empowerment programs.

Through awareness-building, training, and local facilitation, VEL drives:

  • Responsible consumption habits
  • Reduction of open dumping and burning
  • Household-level waste separation
  • Commitment to long-term participation and waste ambassadorship

Communication creates awareness. Education creates commitment and change.

Together, we move communities:

1

Awareness

2

Commitment and Change

3

Infrastructure

4

Market Integration

Waste workers in sorting facility

Why This Model Is Different?

Most waste programs focus either on education or downstream recycling. We integrate both, addressing:

  • Prevention reduction, separated collection
  • Informal sector transition
  • Infrastructure deployment
  • Market linkage
  • EPR readiness
Field implementation and community support

This allows us to operate in:

  • Remote regions
  • Coastal high-leakage areas
  • Communities lacking formal waste systems
  • Difficult materials including multilayer and low-value plastics

Together, we make Indonesia clean again!

Community coastal clean-up activity
For brands

For Brands

Meet EPR and CSR obligations through verified and traceable plastic recovery systems combined with measurable behaviour change campaigns.

For impact investors

For Impact Investors

Invest in decentralized circular infrastructure that delivers measurable environmental impact, green jobs, and long-term scalability.

For communities and local governments

For Communities and Local Governments

Strengthen local waste systems through structured collection, source segregation, and integration into formal recovery infrastructure.